Thursday, April 21, 2011

You and your 'dirty data'

Times must really be tough in the green community. In their frenzy to accuse and assail, they are going after their own now. Looks like even Jobs and Apple are open for evisceration on the alter of green worship. But really? Dirty Data?

That's original.

So, I guess that means that everyone who is connected to the net and has a computer, or a cell phone, but especially a smart phone? That makes all of us 'dirty data' consumers. Personally, I am not that comfortable being lumped in with Jobs and Apple or any of the green clan, but how can that be helped when the Green Peace loonies include the entire world in their accusatory net.

I wonder if they realize that they were born in facilities and raised under circumstances that were fueled primarily by coal fired power plants. Making them all dirty little birds from birth to the present.

Read on then contemplate this. What say they all pack up and go live in the rain forest for the next forty years. Then report back to the rest of us on how much better they feel for their sacrifices. Say on or about 2051?

Yes, yes! What a delightful idea!

Apple iPhone 4
Apple's iPhone 4. The company has come under attack for its green credentials. Photograph: Eric Thayer/Reuters
Apple has come bottom of the most comprehensive green league table of technology companies because of its heavy reliance on "dirty data" centres.
The list, which is compiled by Greenpeace and released in San Francisco on Thursday, shows that the company relies heavily on highly polluting coal power at the sites that house its banks of servers.
Greenpeace's report, How Dirty is Your Data? reveals that the company's investment in a new North Carolina facility will triple its electricity consumption, equivalent to the electricity demand of 80,000 average US homes. The facility's power will be supplied by Duke Energy, with a mix of 62% coal and 32% nuclear. On Wednesday, Apple posted a large boost in quarterly earnings, which grew by 95% to $6bn (£3.65bn).
Gary Cook, Greenpeace's IT policy analyst and lead author of the report, said: "Consumers want to know that when they upload a video or change their Facebook status that they are not contributing to global warming or future Fukushimas."

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