Saturday, August 20, 2011

Have it your way at Burger King?

"Hold the pickles hold the lettuce special orders don't upset us, all we ask is that you let us serve it your way! Have it your way at Burger King,


Well, maybe for a little while longer at least, but after that? They are going to begin serving Guacamole burgers? I am sorry, but let's either leave things the hell alone, or move them to Mexico. Want to lose my business BK? GO ahead and act stupid like a lot of other American companies that no longer exist. 

The King is dead
Fast-food chain Burger King is making a 180 degree shift in its marketing, with a decision to drop its "King" mascot and focus on — sit down before you read this! — product. Now, under new ownership, and with a new management and marketing team, Burger King is focusing on what matters: updating the stores, fixing its food and changing its image. As Alex Maccedo, SVP, marketing, put it to USA Today: "People want a reason to go back to Burger King ... There are no plans to bring the King back anytime soon." Along with new management, Burger King has also hired a new ad agency, McGarry Bowen. Mc Garry's ads are often derided in ad industry circles as conventional, formulaic and unhip. The criticism isn't entirely unjustified ... but who cares? Last I heard, advertising is not about creating art house shorts; it's about selling stuff. Against that standard, McGarry's work tends to perform well. A new campaign by McGarry, launching this weekend, will introduce the California Whopper, made with guacamole. Whether the new burger will catch on remains to be seen, but one thing is for sure: the marketing campaign will give it a shot at success. The entire TV commercial will focus single-mindedly on sights and sounds of the burger's ingredients being washed and diced.

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